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Hey there, I’m Caitlin!
Bold and detailed, or simple and sleek—my designs are crafted with intention and tailored to each brand.
About me
My creative journey as a digital artist began in college, where I explored my skills in graphic design. With a Bachelor of Arts, I specialize in creating unique designs that stay true to brand identity. When I’m not immersed in design mode, you can find me embracing my passion for the outdoors. Whether it's walking my dogs or tackling DIY projects with my husband, I bring the same enthusiasm and creativity to everything I do.
Background
Stephen F. Austin
State University
Advertising Design/Business
Bachelor of Arts, 2014 - 2017
Current Position:
Col. Littleton
Marketing Manager/Design Lead
Dec 2022 - Current
Looking forward
to the future
Excited to mix marketing with my love for design to create standout campaigns!
Knowledge in:
design Programs |
Adobe Creative Cloud • Canva
Email marketing |
Klaviyo • Mailchimp
Business management |
Google Merchant Center • Google Ads • Google Business
Website management |
WooCommerce • Shopify
Team |
Team Leader • Communication • Works well under pressure • Problem solving • Reliability • Team player
Design Focuses
Creating ads tailor-made for that special brand.
Emails, SEO, and
social media - oh my!
Spicing up facts with a splash of visual pizzazz.
take a look
take a look
take a look
Advertising Design
The Carrell Clinic
Orthopedic Care
This orthopedic care ad really grabs attention with its bold imagery, including a detailed picture of the building. The big, eye-catching typography makes the clinic’s motto stand out, so it’s easy to remember. Plus, there’s a map to help viewers find the new location without any hassle.
Together, these elements make the ad not only visually striking but also super helpful in letting people know about the new facility.
Franklin Location
Smile Direct Club
This Smile Direct Club ad is simple yet striking, featuring bold typography that stays on brand and a smiling woman showing off her retainer. It also includes a coupon as a clear call to action.
With its sleek design, this ad is sure to catch the eye and leave a lasting impression.
Print Design
Cracking Cold Cases in Montgomery County
Editorial Layout & Design
This editorial design was created through a fun teamwork effort between the editorial team and me, the senior graphic designer. It takes a closer look at local efforts to solve some tough cold cases.
The artwork is full of cool number graphics, a timeline that shows important details, and highlights of unsolved cases in our area. It’s not just informative—it’s a visual story of the mysteries that still have everyone curious!
Traffic & Mobility
Infographic Layout & Design
This editorial design was a fun collaboration between the editorial team and me, the senior graphic designer. It highlights the top concerns from The Woodlands' 2018 survey.
I’ve added a road graphic to make the visuals more engaging, starting with the survey's response rate, a bar graph that shows what residents think needs improvement, and a pie chart that breaks down the biggest issues and the different ways people get around.
Marketing Design
trigger
When someone becomes interested in Caitlin’s Portfolio.
conditional split
Has viewed portfolio zero times over all time
yes
no
Welcome series
It’s so nice to meet you!
Welcome back series
Let’s pick up where we left off...
Discover more
Reach out if you want to create impactful visual art together.